Privacy Policy

Privacy Policy

Effective Date: 02/08/2025

This Privacy Policy describes how Primrose At Home, owned and operated by Quietum Ltd ("we", "us", or "our"), collects, uses, and protects your personal data when you visit or interact with our website (https://primroseathome.co.uk). We are the data controller for your personal data.

1. Information We Collect

a. Personal Data You Provide

We collect personal data when you:

  • Fill out a contact or subscription form

  • Place an order or inquire about our products

This data may include:

  • First and last name

  • Email address

  • Billing and shipping addresses

  • Phone number

  • Payment details (processed securely via third-party gateways)

b. Automatically Collected Data

When you visit our site, we automatically collect certain data, including:

  • IP address

  • Browser type

  • Device identifiers

  • Pages viewed and links clicked

  • Time zone and general location

  • Referring websites or search terms

We refer to this as Device Information. It is collected through cookies, log files, tags, and third-party analytics tools.

2. Legal Basis for Processing (UK & EU GDPR)

We process your personal data on the following lawful bases:

  • Consent – when you opt in to receive newsletters or marketing

  • Contractual necessity – to fulfill orders or answer inquiries

  • Legal obligation – where we are required by law to retain or disclose certain information

  • Legitimate interest – to analyze website usage, improve services, or prevent fraud

3. How We Use Your Data

  • To provide and deliver our products and services

  • To communicate with you, including customer support

  • To send you marketing content, if you have opted in

  • To improve and optimize our website via analytics

  • To comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and gather analytics.

Types of cookies:

  • Essential – Required for site functionality

  • Analytics – Google Analytics to track website usage

  • Performance – Help us optimize load times and interactions

You can manage or disable cookies through your browser settings.

5. Data Sharing and Third Parties

We only share your personal data with trusted third parties for the purposes described above:

These third parties act as data processors and are contractually obligated to handle your data securely and lawfully.

6. International Data Transfers

Your data may be transferred and processed outside the UK and EU, including in the United States and Canada, where some of our service providers are located. We ensure such transfers comply with UK and EU GDPR via standard contractual clauses and equivalent safeguards.

7. Data Retention

We retain your data only as long as necessary:

  • For the purposes outlined in this policy

  • To comply with legal and tax obligations

  • To resolve disputes or enforce agreements

When no longer needed, data is securely deleted or anonymized.

8. Your Rights (UK & EU Residents)

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to or restrict processing

  • Withdraw consent at any time

  • Receive a copy of your data (data portability)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: primrose.at.home@gmail.com

9. Children’s Privacy

Our website is not directed to individuals under 16. We do not knowingly collect data from children. If you believe we have collected data from a minor, please contact us.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal data we collect and how it’s used

  • Request access or deletion of your data

  • Opt out of the sale or sharing of your data

We do not sell personal information. To exercise your California rights, email us at primrose.at.home@gmail.com

11. External Links

Our site may contain links to third-party websites, including social media (Instagram, Facebook). We are not responsible for their privacy practices. Please review their respective policies.

12. Security

We implement appropriate technical and organizational measures to safeguard your personal data. However, no online system is entirely secure. Use caution when sharing information online.

13. Changes to This Policy

We may update this Privacy Policy to reflect legal, operational, or service changes. Updates will be posted on this page with an updated "Effective Date."

14. Contact Us

For any privacy-related questions or concerns, please contact: Quietum Ltd
Email: primrose.at.home@gmail.com
Registered address: 124 City Road, London EC1V 2NX
ICO Registration No: ZB950988

By using our website, you agree to the terms outlined in this Privacy Policy.